Retail Consulting Services

Whether you're a startup looking to launch a new brand or an established business seeking to reinvent your image, our brand incubation services will help you achieve your goals. 

Advice on how to grow your business is based on strategic insights gained from detailed market analysis, data analytics and trend forecasting that allow your business to unlock its full potential and thrive in the retail market.

Pricing

New York & Company Rebuild

  • Following a COVID induced bankruptcy, rebuilt online business to $200M in 2 years
  • As head of merchandising, led a team of buyers in driving assortment strategies including: reinventing sub-brands, leveraging franchise businesses, and introducing fashion right trend capsules
  • Rebuilt vendor relationships to partner and maximize inventory left from bankruptcy. Following, closely worked with vendor partners to cost engineer new merchandise leading to profitability for both parties
  • Partnered with heads of divisions including: marketing, design, production, panning, site merchandising to integrate product strategies creating a seamless customer journey
  • Created organizational reporting standards leading to in-depth analysis to gain insights into customer data, inform pricing strategies, reorder plans and deepen understanding of current and future customers

Gabrielle Union X New York & Company Brand Incubation

  • Established successful framework and brand utilizing the personality and lifestyle of Gabrielle Union resulting in a 35M business in 3 years
  • Partnering directly with Gabrielle, created and developed a line of products ranging from dresses to denim to accessories that was sold in 500 New York & Company stores and online
  • Seamlessly executed product strategies through partnering with in house marketing as well as her team to create robust content plans to reach her following and new customers
  • Communicated directly with Gabrielle and her team to managing approvals, social posts, website plans, and in store marketing to make sure her vision came to life

Ivy Cove Rebrand

  • Partnered with new marketing team to revamp branding and imagery strategies
  • Strategized influencer partnerships and local business collaborations to drive brand awareness and gain new customers
  • Rebuilt website to maximize a seamless shopping experience which resulted in increased sales and conversion
  • Developed and implemented new customer acquisition tactics driven by SEO and customer journey strategies including: backend Shopify and Metafield tags, Klayvio, Google ads and Meta ads
  • Guided product development based on accessories market white space and selling trends

SC Dress Division

  • Worked with international clothing manufacturer to start up a new division focused on dresses
  • Provided in-depth understanding of areas of opportunity within the market to identify white space of elevated everyday dresses under $100 MSRP that offer all inclusive sizing including petite and tall
  • Provided full trend guidance including: silhouette, fabric, color and print direction
  • Worked with overseas factories to price engineer products to fit within target costs

Contact form